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Private Lending · Revenue Architecture

The firms that win
are not out-spending.
They're out-operating.

Private lenders don't usually have a lead problem. They have a revenue architecture problem — and most don't know it until they feel it.
Pinstripe installs the operating system between founder-led production and institutional scale.
For platforms already at scale, we architect the next layer — capital markets alignment, enterprise channel strategy, and the infrastructure that holds volume at $1B and beyond.
If you're ready to build it right — let's get to work.
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The Problem
Sales, comp, processing, marketing, channel strategy, pricing, capital markets, and reporting are all connected.

If those pieces are misaligned, the company leaks volume, margin, talent, and time. Most operators can feel it. Few can find it.

Pinstripe finds it. Then we build the system that fixes it — not a slide deck, not a strategic recommendation. A working operating model, installed and running.

We work with a small number of clients at a time. If the timing is right and the scope is real, let's talk.

What We Do
Six levers. Every engagement touches all of them — because none of them work in isolation.
01
Channel Architecture
Wholesale, retail, correspondent, and table funding — built from zero or scaled and optimized. Submission infrastructure, partner onboarding, and close-rate mechanics included.
02
Sales Culture & Team
Hiring profiles, scorecards, comp logic, and performance cadence. The right BDR in the right market with the right expectations — set from day one, not retroactively fixed.
03
Product & Pricing
Bridge, DSCR, RTL — aligned to investor appetite, margin reality, and approval behavior. Pricing that scales cleanly instead of creating volume that looks good and rots underneath.
04
Tech as Distribution
CRMs, portals, submission infrastructure, and workflow design — translated into a broker experience that actually feels like your competitive edge.
05
Marketing & Positioning
Lead generation engine, target audience clarity, and geographic expansion strategy — built to feed the channel, not run independently of it.
06
Operating Rhythm
Submission quality, approval rate, pull-through, margin by product and channel, repeat business, credit performance by segment. What gets measured gets managed.
Engagement Model
Three-month initial term. Retainer-based. Extensions available month-to-month, quarterly, or semi-annually.
Foundation
Early-stage lenders building the commercial foundation from the ground up.
  • Channel architecture from zero
  • Sales hiring profile & comp design
  • Submission & qualification standards
  • Weekly operating cadence install
  • Pricing and credit box alignment
  • Written playbook at close of engagement
Growth
Scaling lenders who need the full commercial system audited, optimized, and accelerated.
  • Full commercial system audit
  • Channel optimization & expansion
  • Pricing & loan economics alignment
  • Tech-to-distribution gap closure
  • BDM team build & performance install
  • Marketing & lead gen integration
  • Bridge, DSCR, RTL product strategy
Scale
Established platforms building the infrastructure to operate and grow at institutional volume.
  • Executive revenue strategy
  • Capital markets alignment
  • White label & correspondent build
  • Market entry & geographic expansion
  • Enterprise channel architecture
  • C-suite operating partnership
  • Quarterly advisory option available
Initial Term
3 months
Extensions
MTM · 3-month · 6-month
Availability
Limited client roster
Track Record
$2.5B
Annual origination volume at platform exit
$300MM+
Broker channel built at Lima One Capital
<4%
Delinquency across $1.5B in DSCR, RTL & multifamily
$75MM+
Table funding & correspondent platform launched in a year

8 years building at Lima One Capital, where a $30M platform scaled to $2.5B in annual originations before being acquired by a publicly-traded REIT.

The Operator
Dalton Elliott
Built it. Scaled it. Acquired.
Dalton Elliott
Founder & Principal, Pinstripe Advisory

Dalton spent 8 years at Lima One Capital building the systems that took a $30M platform to $2.5B in annual originations — from credit analyst to channel architect, running wholesale, correspondent, and table funding programs, and owning the full client experience.

He built and scaled national broker, table funding, and correspondent channels from scratch. Led and developed 24 retail originators funding $500MM+ annually in nationwide BPL volume. Maintained sub-4% delinquency across $1.5B in DSCR, RTL, and multifamily originations. The kind of commercial infrastructure that compounds — not just produces.

His expertise spans credit, GTM, sales, operations, tech, customer experience, and capital markets.

Pinstripe Advisory is how he does it for a select group of private lenders ready to build something that lasts.

LinkedIn Instagram Dalton@PinstripeAdvisory.com 864.621.8717
Get In Touch

If the timing is right
and the scope is real,
let's talk.

We work with a small number of clients at a time. Tell us where you are.

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